Management and Organizational Structure †MyAssignmenthelp.com

Question: Discuss about the Organization culture and organizational Structure. Answer: Organization culture and organizational structure are closely related to each other and is one of the most important factors for the improving the performance of the organization. The culture of an organization has an impact on the structure of the organization and vice versa. This is a report, which will explain the organization culture and structure of the organization named Flight centre. This report will analyze the complex nature of the modern day organization by making use of the marketing theories. Flight Centre limited is one of the travel agencies in Australia who is the market leader in this segment and has been able to achieve this due to their unique behaviouralmanagement style. The flight centre is an organization, which caters to both the overseas and the Australian market. The organization has been for their known for the airfares that they provide at the lowest price and consist of more than 200 shops in all over the world. The organization has been providing both business and leisure travel packages to the consumers at an affordable price. The organization has expanded their business to 11 countries such as United States, New Zealand, United Kingdom, Hong Kong, South Africa, China, Dubai, Singapore and India (Flight Centre Travel Group 2017). This organization is one of the most successful retail brands in the travel industry. The organization has been bale o employee 8000 support staffs and consultants through the networks of the organization. The organization has been able to extend their services to 40 countries all around the world through strategic licensing and supported by the local operators (Flight Centre Travel Group 2017). The organizational structure of Flight centre limited is lean, team based and simple. The organization consists of small groups, which consist of seven members, which is the foundation of the organization. This small group is known as a family and are the retail stores. The next level in the organization will consist of three or four families and they have been named as village. These retail stores which are in the same geographical proximity are clustered together to form a village. The next level consists of twenty stores and is named as country (Dekoulou et al. 2017). There are sixteen countries in Australia which shows the level of hierarchy in the system and how the operate. The organization is focused on teamwork and they believe in collective effort. The respective leaders of the country monitor these countries and staffs support them so that they could efficiently fulfil the goals and objectives of the organization. These people are specialist, which has helped to expand the organization and e xecute all the activities in a feasible manner. The organization has been able to make use of the information system in an effective way, which will help in sharing of information and brainstorming (Burke 2017). This will help in making effective decision-making and help to achieve the objectives and goals of the organization. This helps to make an impact in an organization at all level which will include strategic activities, operational activities and tactical. The information system will help to provide better guidance to the employees in the market and is the integral part of the organizational structure (Waldman and Jensen 2016). The organization culture is also an important factor for the growth and performance of the organization. The organization is known for the training they provide to their employees. The employees are provided with a lot of attention, which helps the organization to get them involved in all the activities of the organization. The organization uses the transformative leadership, which focuses on teamwork as the main solution for solving all the problems in the industry. The teamwork of the employees helps in decision-making and the collective effort helps to make changes to the organization (Alvesson 2016). Workforce in any organization is the main driving force for improving the performance. The organizational culture will have a huge influence on the workforce and Flight centre has made use of the employee engagement to motivate their workforce. The employees are encouraged to work in a team and participate in the activities of the organization (Mills 2017). The organization focuses o n the empowerment of the employees, which has helped the employees to grow at an individual level. This is one of the major factors, which has provided the organization with a competitive advantage in the market. The system that has been created by the organization is linked in such a way that ineffectiveness of a single employee will have an overall impact on the Flight Centre. Moreover, the incentive the employees are dependent on the overall salary of every individual, which shows Flight Centres focus on collective effort (Hartnell et al. 2016). This is can be understood form the fact that the rates of the employees in the organization are higher than the standard in this industry. The organization has also incorporated innovation in their business model which has helped the employees to do thing in a different way and they have the fulfil freedom of making decisions on the basis of the organization. This shows that the organization has provided the employees with full freedom, w hich they use in an effective way to achieve the goals and objectives of the organization. The organization has established an efficient performance management system, which will help the higher officials in the organization to identify and acknowledge the performance of the employees. This has also helped to make continuous improvements in the employee performance and rectify heir mistakes (Beach 2014). However, even though the organization is the market leader in this field the biggest weakness of the organization is their traditional system, which is time consuming and is more expensive than the modern methods used by the other rival organization. Thus, it is recommended that Flight Centre should incorporate the modern technological processes if they want to maintain their competitive advantage in the market. The organization will have to analyze the business model of the organization so that they can evaluate their cost structure and the revenue streams. This will help them to reduce their cost and increase their profit margin. References Flight Centre Travel Group (2017). Homepage - Flight Centre Travel Group. [online] Flight Centre Travel Group. Available at: https://www.fctgl.com/ [Accessed 6 Oct. 2017]. Dekoulou, P., Dekoulou, P., Trivellas, P. and Trivellas, P., 2017. Organizational structure, innovation performance and customer relationship value in the Greek advertising and media industry. Journal of Business Industrial Marketing, 32(3), pp.385-397. Burke, W.W., 2017. Organization change: Theory and practice. Sage Publications. Waldman, D. and Jensen, E., 2016. Industrial organization: theory and practice. Routledge. Alvesson, M. ed., 2016. Organizational culture. Sage. Hartnell, C.A., Kinicki, A.J., Lambert, L.S., Fugate, M. and Doyle Corner, P., 2016. Do similarities or differences between CEO leadership and organizational culture have a more positive effect on firm performance? A test of competing predictions. Journal of Applied Psychology, 101(6), p.846. Beach, L.R., 2014. Decision making in the workplace: A unified perspective. Psychology Press. Mills, A.J., 2017. Studying the Gendering of Organizational Culture over Time: Concerns, Issues, and Strategies?. In Insights and Research on the Study of Gender and Intersectionality in International Airline Cultures (pp. 71-91). Emerald Publishing Limited.