Marketing for Citizenship and Sustainability- myassignmenthelp.com

Question: Discuss about theMarketing for Citizenship and Sustainability. Answer: The chosen book bar/caf is an attracting concept where people could be offered books to read, games to play along with offering them refreshments like coffee and snacks. The micro and macro analysis reveals various strengths and weakness of the book bar/caf, along with in-depth analysis of the external environment that casts a major influence on the store. The internal environmental analysis highlights the fact the product strategies and marketing strategies that needs to be considered, in order to ensure the success of the business. The customers are provided with mental relaxation, along with offering them good snacks (Crane and Matten 2016). The caf has a strong completion from the other snacks bars and cafes or beverage companies. However, these are considered as opportunities for the book bar/caf. This is because, the caf consider these competition as benchmark and improve the quality of snacks that are offered to them (Fernandes 2016). Moreover, the external environment is also considered as opportunity, such that the caf is able to adapt to the technological needs and environmental changes, and improve the quality of food and services provided, in order to ensure to remain in competitive advantages (Crane and Matten 2016). The micro and macro environmental analysis, along with the competition offered from the other brands is considered as an opportunity for the book bar/caf to improve the services being provided, along with the quality of snacks being offered. Thus, it is important that the micro and macro environment are analysed successfully, in order to ensure the growth of the book caf. References Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Fernandes, J.C.L., 2016. Coffeehouse Brasil Caf-The execution of A business plan. Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec-Osasco, 2(2), pp.271-287.