Some Marketers Believe That The Customer Is Always Right Essay

Some Marketers Believe That The Customer Is Always Right - Essay ExampleIt is evident that all of these approaches cannot be regarded as the most in force(p) strategy. Of course, all of them are to be observed and used while planning companys future. It seems that the third one provides the most favourable basis for creating effective strategy, but it besides should be examined and completed.Management is an integral part of the modern societys activity. It is connected to all fields of activity and that is why it is necessary to know as much as possible about its laws and specificity. The directive philosophy in any strategic management development, no matter in the public or in snobbish sector, are about appreciating what changes are required, how to realize and run these changes, and how to produce a schedule for supporting betterments that lead to better presentation.The problems of relationship surrounded by economy and moral philosophy are examined and discussed by many sc holars at present. More and more experts say about conflicts between these two spheres. But recently some of the most apt economists started to address most relevant problems in society at present. (Hunger)One of the founders of modern scotchs, Alfred Marshall wrote in his book that poverty and its elimination give to economic studies... their chief and their highest interest. (qtd in Kabodian)But a complex structure of global economical processes today demonstrates that up-to-day ethical reflection is problematic today. And the statement of various economists to be occupied with making social value-free science, became a reason for ethicists and average customers to start a dialogue. (Kabodian)Amartya Sen, a scholar who was awarded Nobel Prize in Economics for establishing links between economy and ethics, states that economic strategies and methodologies are to be estimated in terms of their influence on the ability of individuals to function successfully in the society they bel ong to. This antecedent points out that individuals should be treated as the agents of morality, possessing such features as responsibility, ability and freedom. The purpose, as defined by this author, is to view economic sphere and all early(a) aspects of life through the scope of moral perspective. He adds the following remark on this topic What matters, finally, is how we see each other. (qtd in Hicks)It is not a mystery story that people are regarded and treated as customers within contemporary society. This concerns not only the sphere of consumption, but many other spheres of life, even those that are far-off from economy and finance. As Maier states, In the business sector itself, customer service, customer satisfaction, and customer loyalty shake up become watchwords for marketing and strategic growth practices. From their market-based home, these concepts have seeped into other sectors. That is why understanding and evaluating the concept customer is always right