Zaras E-Tailing Plan Essay Example | Topics and Well Written Essays - 2000 words

Zaras E-Tailing Plan - set about ExampleThe evidence is that the five initial target markets are a good choice for Zara, besides for Poland, which is a newly opened economy where market barriers and regulations are still perceived to be high and net income usage still in its infancy stage. In the other four target markets, Internet use is matured and well developed, but another problem may present itself in the haoma of stiffer competition. As a result, web development, operation and maintenance costs are expected to be costly. in that respect is also the possible risk that the online operation would not yield the desired results. For these reasons, the report provides a street map for Zara in overcoming the challenges to its successful entry into e-tailing.This market is the logical site of the first Zara e-tailing site because it is the companys al-Qaeda base where its facilities and resources are concentrated. For this reason, no problem is expected in so far as furnish c hain management, speedy communication and transport of products are concerned. Spain has over 52 million people, its per capita income is high by EU standards, and the Internet is increasingly used for acquiring goods and services. The Basque rebellion seems to be under control.2. FranceParis is the worlds modal value capital, which makes France an even better site for Zaras initial online stores. Internet usage is highly advanced among Frances over 70 million people. However, the worlds most renowned fashion companies