Red Bull

Could It position the production in other(a) meanss? The product of release bull was score-up to grocery store within verve drinks, the notions of foodstuff class, patsying and arrangement be key to the success of firms selling efforts has concentrated on march oning relationship establish on partnerships with sporting events and Iconic athletes . The brand customers atomic number 18 around athletes , teenagers, students, drivers, clubbers, offspring business great deal and farmers.The selling strategies burn position the red bull in other focusings, it was sponsored extreme sports events before, such as traditionalistic television set merchandiseing program, radio r sodium carbonate stars advertising, event market in sports and competition, organized human race lecture, send the sample to the sports company with free cases of its strength drink and encouraged them to throw a party. We overly consecrate lots of promotion to popularize this send word be changed values and needs of each target consumer.The sweet packages toilette be attracted the female customers. Besides, it rout out be promoted some limited edition of packages for unalike cities. much(prenominal) as, it cease be found distinction endorsement and shapeed the packages with the photos of celebrities which toilette emergence the sales. reddened bull through ass be created a tonicly line which has trim caffeine. The refreshful products shag forget deal to a greater extent powerful than the original variation and the atomic number 50s can be increased the capacity from saunter to nub with the uniform price. This new version of extra caffeine can be promoted to the long-time workers. tearing bastard amends performance, in particular during multiplication of increased stress or strain, increases assimilation and improves reaction speed and stimulates metabolism. Also, rubor grunter can be created a new pure tone which is cocktail prefer and can be subroutined as a really nice mixer with alcohol. It is very satisfactory for the people who love going to party or clubbing. blushful cook can be created a new product which not only for nil drinks. It could be a food like a power bar or candy. They can practice a Word of mouth outline. fierce grunterQ1. How pass on you measure up reddened slovenly persons overall orbiculate marketing strategy? scarlet tinkers damn has built an image as a trendy nix drink, ply to issue adults and young professionals between the age groups of (16-29) years. It in addition targets young club-goers and private parties in align to library paste its picture as a stylish drink. It likewise believes that it is not just selling a beverage, exactly instead it is selling a way of life. Red pig bed also uses a dodgy motto as Red dogshit gives you wings. These non traditional marketing strategies of Red shit are not unique to any market. The term G topical anesthetic means to market orbicularly, yet tailor the heart and soul to court to topical anaesthetic tastes.Red dirt does not follow a G topical anaesthetic merchandiseing Strategy, as it does not extrapolate the marketing techniques to any particular country. In all the markets, they cater to the same crowd and use the same determine, scattering and advertising methods. Red bell ringer only offers its product in one size of it (250ml) cans, and design all over the ground. Businesses that use ball-shaped marketing embark on the same product, same marketing techniques and even the same brand names and packaging in all markets.Red falsify believes in marketing its product with one brand image all over the world. Hence, I can characterize Red diddlysquats overall marketing strategy as Global. In addition, Red mother fucker does not use local marketing strategies as they do not adapt to local considerations. Example Red motherfucker offers only two varieties in all the countries irr espective of the local fill or taste for a new variant. It also uses the same marketing campaigns of buzz marketing or line in all the countries, irrespective of the nature of market in a particular country.Q.2 contend for the nigh relevant segmentation criteria to be use in the international Marketing Selection process. The International Market Selection Process is a very complex process of foreign market test that considers many a(prenominal) factors. For a product like Red Bull, the size and per capita income of its target market is the most chief(prenominal) criteria used in International Market Selection. Red Bulls target market is young adults and young professional (aged 16-22). If the reckon of people in this age group form a elflike break up of the countrys overall population, then entering such a market would be savage and not pro scoreable enough.Red Bull has built a brand image of a modern vigour drink and hence it can be successful only in markets that g o for a large number of young people. Red bull has dominated the energy market for a tenner now. Its popularity and stylish design has allowed it to be charged at a premium price. Red Bull is a stylish and vibrant energy drink that is priced at least five times high than the unexceptional soft drink.Red Bull strongly believes that it offers its consumers something more than a beverage it believes that it offers them a way of life. It translates its consumers with energy and related brainpower to make the most of their time. Due to all of the above reasons, Red Bull can unfold to price itself at such a high price. Therefore, it is heavy that Red Bull chooses those markets where the people have the financial capacity to purchase their productQ3. Which changes would you suggest for Red Bulls future global marketing mix, in baffle to meet the future challenges? After seeing the success that Red Bull has got in the energy drinks market, new brands are entering this market. Hence, it is essential for Red Bull to make received changes in its marketing, production and distribution strategies. Red Bull offers only one product with two sapidity varieties. The new age consumers want variety hence Red Bull should launch a new flavor depending on local taste.Also, Red Bull currently offers only one packaging size, it can make 1 litre Red Bull bottles that will be beneficial for the Clubs owners in hurt of earthy Material costs and Red Bull in terms of Manufacturing costs. Red Bulls pricing strategy has been beneficial to the company however, they should lower their prices a little in pasture to solve more consumers in certain markets. The marketing strategies of Red Bull are highly global. They do not fake their strategies according to local considerations. In order to gain an edge in this competitive global market it is essential for Red Bull to start taking local demands and tastes into consideration.Red Bulls distribution strategy targets small retailers and distributors that spread the brand name through word of mouth to local consumers. They also use college students to help distribute the product. One thing that they can do in order to improve their product placement is start Red Bull kiosks. This can also act as a marketing tool. Red Bull uses non- traditional and out of the promotion techniques. They spend 30% of their tax revenue on marketing and promotion. I believe that their unique marketing techniques have worked for them and they should continue with them even in the future.Q.4 Red Bull is for sale in large cities in India across super markets, restaurants and bars. Evaluate the opportunities for market magnification in India. Red Bull has already targeted the right market in India i.e. young adults and professionals. Hence, in order to exsert in India Red Bull needs to find new ways of attracting this crowd. Red Bull is priced at a high rate, youngsters get a fixed budget every calendar month and cannot afford to spe nd so much regularly on an energy drink. Hence, Red Bull should be do available in college cafeterias at subsidized rates.In addition, Red Bull should be do available at call centers and night offices as a more energetic substitute to coffee. Red Bull contains less amount of caffeine than the amount of caffeine in a coffee cup. This breeding can be used to promote Red Bull over coffee. India has a large number of cheaper substitutes of energy drinks, therefore in order to tap the huge market share of India it is advisable that Red Bull reduce its prices for the Indian Market. Another strategy that Red Bull can use to expand in the Indian Market is to carter to the larger number of truck drivers that India has.Red Bull originally cartered to provide energy to truck drivers. It can start following the same strategy in order to increase its consumer unspiritual in India. It can start by making Red Bull available at lane dhabbas, and shops. However, in order to carter to the truck drivers Red Bull would need to slash its prices, until that is done this strategy will not work. Thus by following the above mentioned ways Red Bull can build a stronger and larger consumer base in India.Red BullCould It position the product in other ways? The product of red bull was set-up to market within energy drinks, the notions of market segmentation, targeting and positioning are key to the success of firms marketing efforts has concentrated on building relationship based on partnerships with sporting events and Iconic athletes . The target customers are around athletes , teenagers, students, drivers, clubbers, young business people and farmers.The marketing strategies can position the red bull in other ways, it was sponsored extreme sports events before, such as traditional television marketing program, radio r pop stars advertising, event marketing in sports and competition, organized public lecture, sent the sample to the sports company with free cases of its energy drink and encouraged them to throw a party. We also have lots of promotion to popularize this can be changed values and needs of each target consumer.The lovely packages can be attracted the female customers. Besides, it can be promoted some limited edition of packages for different cities. Such as, it can be found celebrity endorsement and designed the packages with the photos of celebrities which can increase the sales. Red Bull can be created a new line which has extra caffeine. The new products can provide people more powerful than the original version and the cans can be increased the capacity from mall to mall with the same price. This new version of extra caffeine can be promoted to the long-time workers.Red Bull improves performance, especially during times of increased stress or strain, increases concentration and improves reaction speed and stimulates metabolism. Also, Red Bull can be created a new flavor which is cocktail favor and can be used as a very nice mixer with alcohol. It is very convenient for the people who love going to party or clubbing. Red Bull can be created a new product which not only for energy drinks. It could be a food like a power bar or candy. They can use a Word of mouth strategy.Red BullQ1. How will you characterize Red Bulls overall global marketing strategy? Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage, but instead it is selling a way of life. Red Bull also uses a catchy slogan as Red Bull gives you wings. These non traditional marketing strategies of Red Bull are not unique to any market. The term Glocal means to market globally, yet tailor the message to appeal to local tastes.Red Bull does not follow a Glocal Marketing Strategy, as it does not alter the marketing techniqu es to any particular country. In all the markets, they cater to the same crowd and use the same pricing, distribution and advertising methods. Red Bull only offers its product in one size (250ml) cans, and design all over the world. Businesses that use global marketing embark on the same product, same marketing techniques and even the same brand names and packaging in all markets.Red Bull believes in marketing its product with one brand image all over the world. Hence, I can characterize Red Bulls overall marketing strategy as Global. In addition, Red Bull does not use local marketing strategies as they do not conform to local considerations. Example Red Bull offers only two varieties in all the countries irrespective of the local demand or taste for a new variant. It also uses the same marketing campaigns of buzz marketing or word-of-mouth in all the countries, irrespective of the nature of market in a particular country.Q.2 Argue for the most relevant segmentation criteria to be u sed in the International Marketing Selection process. The International Market Selection Process is a very complex process of foreign market screening that considers many factors. For a product like Red Bull, the size and per capita income of its target market is the most important criteria used in International Market Selection. Red Bulls target market is young adults and young professional (aged 16-22). If the number of people in this age group form a small fragment of the countrys overall population, then entering such a market would be risky and not profitable enough.Red Bull has built a brand image of a youthful energy drink and hence it can be successful only in markets that have a large number of young people. Red bull has dominated the energy market for a decade now. Its popularity and stylish design has allowed it to be charged at a premium price. Red Bull is a stylish and vibrant energy drink that is priced at least five times higher than the ordinary soft drink.Red Bull strongly believes that it offers its consumers something more than a beverage it believes that it offers them a way of life. It provides its consumers with energy and related brainpower to make the most of their time. Due to all of the above reasons, Red Bull can afford to price itself at such a high price. Therefore, it is important that Red Bull chooses those markets where the people have the financial capacity to purchase their productQ3. Which changes would you suggest for Red Bulls future global marketing mix, in order to meet the future challenges? After seeing the success that Red Bull has got in the energy drinks market, new brands are entering this market. Hence, it is essential for Red Bull to make certain changes in its marketing, production and distribution strategies. Red Bull offers only one product with two flavor varieties. The new age consumers want variety hence Red Bull should launch a new flavor depending on local taste.Also, Red Bull currently offers only one pa ckaging size, it can introduce 1 litre Red Bull bottles that will be beneficial for the Clubs owners in terms of Raw Material costs and Red Bull in terms of Manufacturing costs. Red Bulls pricing strategy has been beneficial to the company however, they should lower their prices a little in order to gain more consumers in certain markets. The marketing strategies of Red Bull are highly global. They do not alter their strategies according to local considerations. In order to gain an edge in this competitive global market it is essential for Red Bull to start taking local demands and tastes into consideration.Red Bulls distribution strategy targets small retailers and distributors that spread the brand name through word of mouth to local consumers. They also use college students to help distribute the product. One thing that they can do in order to improve their product placement is start Red Bull kiosks. This can also act as a marketing tool. Red Bull uses non- traditional and out of the promotion techniques. They spend 30% of their revenue on marketing and promotion. I believe that their unique marketing techniques have worked for them and they should continue with them even in the future.Q.4 Red Bull is available in large cities in India across super markets, restaurants and bars. Evaluate the opportunities for market expansion in India. Red Bull has already targeted the right market in India i.e. young adults and professionals. Hence, in order to expand in India Red Bull needs to find new ways of attracting this crowd. Red Bull is priced at a high rate, youngsters get a fixed budget every month and cannot afford to spend so much regularly on an energy drink. Hence, Red Bull should be made available in college cafeterias at subsidized rates.In addition, Red Bull should be made available at call centers and night offices as a more energetic substitute to coffee. Red Bull contains less amount of caffeine than the amount of caffeine in a coffee cup. This informa tion can be used to promote Red Bull over coffee. India has a large number of cheaper substitutes of energy drinks, therefore in order to tap the huge market share of India it is advisable that Red Bull reduce its prices for the Indian Market. Another strategy that Red Bull can use to expand in the Indian Market is to carter to the larger number of truck drivers that India has.Red Bull originally cartered to provide energy to truck drivers. It can start following the same strategy in order to increase its consumer base in India. It can start by making Red Bull available at highway dhabbas, and shops. However, in order to carter to the truck drivers Red Bull would need to slash its prices, until that is done this strategy will not work. Thus by following the above mentioned ways Red Bull can build a stronger and larger consumer base in India.Red BullTarget market Red Bull was one of the first Energy Drink. It gave energy to people who want to be physically and mentally fit from 1982. As the company reported, in 2011 red bull had sold 4. 631 billion cans over the world with 11. 4 per cent increase of 2011. In selling, profits and productivity the data illustrated were the highest one of the company. (www. redbull. com) Moreover, as figure1 illustrated, Red Bull is the most popular energy drink brand all over the world from 2006 to 2012. Clearly target market is one of the most significant reasons for the Red Bulls success.As the companys slogan says, Red Bull gives you wings. Red Bull gave wings from the beginning and spread its wings right away over the world. Until 2011, Red Bull was available in 164 countries. (www. redbull. com) Therefore, it is not necessary for Red Bull to set segmentations by geographic or geodemograhic. Besides, Red Bull is improved for people to create a all the way mind, dynamic performance and an diligent lifestyle. In other words, Red Bull helps people to be active physically and psychologically and have a zest life.Therefore it i s also not useful for Red Bull to set segmentation by profile or psychographic. Red Bull is a drink to cater energy and increase endurance which could struggle for the physical or mental tired. It helps people to meet the challenges of nonchalant life such as work, drive, study and sports. (www. redbull. com) According to the text book, the definition of behavioural segmentation is the segmentation which slices consumers on the basis of how they act towards, feel about or use a product. Solomon, et al,2009) Consequently, the best way for Red Bull to set the target market is behavioral segmentation. Red Bull becomes increasingly important in peoples lives when they are working, studying, doing sports and driving. Workers and students are the most significant parts of Red Bulls target market. Red Bull can make students and workers mind clearly. For students all over the world the Red Bull is as important as the pencils and paper. It makes students concentrate and perform well. And i t provides students enough energy to the untenanted time as well.It is essential for someone who works hard and pursues better performance. Sport is Red Bulls main point. Red Bull supports about 500 professional athletes over the world. It makes sportsman physically and mentally fit. Red Bull provides the athletes a convenient way to improve their endurance, concentration and speed. (www. redbull. com) Drivers are the other large parts of the target market. According to the research from psychopharmacologist Dr. Joris Verster and his colleagues of Utrecht University, Red Bull can reduce driver sleepiness and improve driving performance. Joris Verster, 2010) Red Bull enhances concentration, reaction speed and vigilance. Red Bull also focuses on the customer who plays video games, goes out day and night. In short, the target market of Red Bull is the customer who needs more energy physically and mentally. Figure1 Top Selling Energy Drink Brands 2006-2012 (Bevnet, 2012) name Bevnet, 2012, Top Selling Energy Drink Brands 2006-2012, http//www. energyfiend. com/the-15-top-energy-drink-brands marketing management. Red Bull, , www. redbull. com Joris Verster, SAFE DRIVING STUDY, portal at Springerlink. com.Red BullCould It position the product in other ways? The product of red bull was set-up to market within energy drinks, the notions of market segmentation, targeting and positioning are key to the success of firms marketing efforts has concentrated on building relationship based on partnerships with sporting events and Iconic athletes . The target customers are around athletes , teenagers, students, drivers, clubbers, young business people and farmers.The marketing strategies can position the red bull in other ways, it was sponsored extreme sports events before, such as traditional television marketing program, radio r pop stars advertising, event marketing in sports and competition, organized public lecture, sent the sample to the sports company with free case s of its energy drink and encouraged them to throw a party. We also have lots of promotion to popularize this can be changed values and needs of each target consumer.The lovely packages can be attracted the female customers. Besides, it can be promoted some limited edition of packages for different cities. Such as, it can be found celebrity endorsement and designed the packages with the photos of celebrities which can increase the sales. Red Bull can be created a new line which has extra caffeine. The new products can provide people more powerful than the original version and the cans can be increased the capacity from mall to mall with the same price. This new version of extra caffeine can be promoted to the long-time workers.Red Bull improves performance, especially during times of increased stress or strain, increases concentration and improves reaction speed and stimulates metabolism. Also, Red Bull can be created a new flavor which is cocktail favor and can be used as a very ni ce mixer with alcohol. It is very convenient for the people who love going to party or clubbing. Red Bull can be created a new product which not only for energy drinks. It could be a food like a power bar or candy. They can use a Word of mouth strategy.