Promotion of Colgate-Palmolive Essay

Promotion is a communication means the merits of the product and crook customers to buy it . Promotion has following four distinct elements. Personal sell , Advertising , Sales Promotion,and Public relations which can be utilise as such(prenominal) or can be used in combination to promote the product .ADVERTISEMENTColgate primarily used advertisements as its main promotion strategies. Its different products which are designed for different segments are targeted to the audience by highlighting its features. Its common tagline for all products is -No1 brand recommended by dentist.SALES PROMOTIONAs such no promotion is do at retail level except the recommendation by the shopkeeper. entirely for rural market COLGATE uses VAN (van is a mobile promotion point having facilities for screen show, slide show and mike publicity.PUBLIC RELATIONSPR campaigns were undertaken extensively during the launch of the brand in leading newspapers and magazines, though they were think more directly on enhancing the image of the parent company in the eyes of stakeholders like shareholders potential investors, etc.that in consumers.Oral Care extra hold outsStrong teeth and secure future, with ColgateYour children are your tomorrow. Heres your accident to ensure that they get the best higher education possible. Stand a chance to win scholarships of up to 1 lakh with the Colgate Scholarship Offer and secure your childs future. All you have to do is return a missed call on the number printed at the fend for of the Colgate pack and be eligible for the lucky draw. Hurry Over two hundred scholarships up for grabs.Price of Colgate-Palmoliveprice is consists of tactical market tolls,blemded into an integrated marketing programme that actually delivers the intended value proposition to taeget customer such as List price , Discount , Allowance , Paymeny period , point of reference terms .