Swot Analysis: Javanet Internet Cafe

SWOT Analysis JavaNet Internet coffee bar Business Overview JavaNet Internet Cafe is to be the first tall tech profits cafe in Eugene, Oregon. The cafe testament provide computer equipment, as vigorous as naughty speed profits nark as easy as coffee and bakery items. The appeal of this ac club is to provide advanced net wait on to the overt that may not be low-cost in habitation use. Also, the line of product line broadcast includes a training rung to assist raw nedeucerk users in learning the bedrock of the internet.The goal of this platform is to provide an up grocery store genial and educational purlieu for those who desire internet recover as well as social interaction and technical assistance. Strengths JavaNet has sought step up a knowl pungencyable staff who ar eager to teach internet basics to in the altogether users. They give birth acquired state of the nontextual matter equipment which will appeal to users who may not be able to afford the b eaver equipment in their home or office. The company will offer a higher-class environment than early(a)(a) coffee houses or internet cafes.The amenities will include grievous wood tables and booths, track lighting, topical anesthetic art, and upscale coffee house equipment. The pedigree appears to contain sufficient capital from grants and investors to maintain operations for the first year. The small scale of the vexation requires only a small staff, and the business model appropriately includes the necessary management. The market segments are accurately identified as a split between new internet users, and the more experienced agent users. The business plan includes appropriate go for both segments.The marketing plan is rough-and-ready for this type of business. Local advertisement and newspaper ads will be appropriate for the local scale of the business. Weaknesses Like any other engineering science based company, JavaNet is heavily restricted on a rapidly changin g market. Computer technology, to include hardware and package as well as the users spring up very quickly. While computer technology may require the intimately trouble in a dual service business such as this one, the other half should not be neglected. It seems as though not enough conception has gone to the coffee shop diorama of the business.In order to be warring with the high volume of coffee shops in Eugene, a staff who is knowledgeable and develop in making and serving lastingness drinks will also be necessary. Opportunities Since this business was to open in 1998, the hire for public internet access was high. In Eugene, Oregon, JavaNet would be the first cafe to offer internet access as well as specialty coffee. There are some(prenominal) high end coffee suppliers in the region and wholesale cost for timber coffee beans is relatively low compared to resale value.The demand for gourmet coffee is high, and should do well with the quickly growing interest in interne t access. At the time, in 1998, home internet access was not affordable for everyone, and the dial up services were certainly not as fast as the T2 contacts being offered by JavaNet. Access to new and expensive Software applications would be uncommitted to customers that would not normally be useable unless the person had access to an office or school computer lab. Threats The greatest scourge to this business plan may be offering services that are likeable enough to bring customers from their home to the cafe.As technology advances, the cost of ownership for high tech computing and internet equipment goes down. The equipment that is operable in the cafe may shortly be open for home purchase at an affordable cost. Having seen the future since the cause up of this business, we now know that high speed internet access is lendable in the home at a very affordable price. Many larger, mainstream feed franchises now offer wi-fi (high speed tuner internet access) in their establ ishments.McDonalds and Starbucks are two of the first companies to offer free wi-fi in almost all of their United States locations. For JavaNet to go on successful and competitive, the owners and staff must continually modify and evolve their business plan to be one step ahead of the services that are offered for in-home use. In 1998, a high speed internet connection along with laser printing and access to popular software, such as adobe brick Photoshop and Microsoft Office applications were not affordable to many for home use.Ten years later, most of these items are commonplace in the home. some other threat will be aspiration from similar businesses. While JavaNet may be at the front of the Cybercafe wave in Eugene, similar businesses will be jump in the near future. The owners and operators must be able to foresee the competition and have the ingenuity to offer cutting edge services that are not available from the competition. References Internet Cafe Business Plan. (n. d. ) . Retrieved July 18th, 2009, from http//www. bplans. com/internet_cafe_business_plan/executive_summary_fc. cfm